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An Introductory Note:

This presentation demonstrates how the Apex² logo can enhance brand recognition and drive growth. The contents of this presentation are as follows:

1. Logo Design
3. Deliverables
4. Pricing

1: Logo Design

Designing the logo

We need a logo that embodies Apex²’s essence through a minimalistic, utilitarian, and modern design. The logo should be simple yet strong, with a sleek aesthetic that aligns with the brand’s commitment to peak performance. Here’s our initial concept:

Key

A. Thick lettermark for strength and recognition.
B. Integration of yellow and fusia colorways.
C. A squared “2” emphasizes the double apex.
D. Twin peaks echo the double apex concept.
E. A minimal modern font conveys simplicity.

Versatility

The Apex² logo is meticulously designed to maintain its recognizability and impact across a wide range of colors and mediums.

Packaging

Now that we have a working concept for the logo, it’s time to design packaging around it.

3: Deliverables

Expectations

Setting clear expectations up front will help to have a harmonious and effective partnership.

What we will do

We will manage and deliver the following services:

Design Logo
Design Initial Packaging
Provide Logo / Print Files

What we need

Your help with the following will be paramount:

Creative Freedom
Constructive Feedback
Regular Communications

4: Pricing

Financial Commitment

Let’s talk about the numbers.

Total Cost: $2,000

This would include all the deliverables above. Any additional work would need to be discussed and agreed on by both parties.