This proposal includes the website overhaul, as well as an optional logo redesign and ongoing SEO services. The contents of this presentation are as follows:
1. Logo Redesign
2. Website Overhaul
3. Search Engine Optimization
4. Deliverables
5. Pricing
Objective: Enhance the logo to convey integrity, reliability, and professionalism.
Strategy: Explore logo designs and utilize best design practices.
We need a logo that represents Fire Skid Services well and sticks in people’s minds. The logo should be modern yet familiar, conveying integrity, reliability, and professionalism. Here is our initial concept:
A. Old logo elements maintain familiarity.
B. Forest colors emphasize connection to land-clearing services.
C. Red “Fire” suggests fire services, while white ensures clarity.
D. Merged elements reflect adaptability.
E. Strong font conveys reliability and professionalism.
Objective: Capture leads from organic search results.
Strategy: Build a user-optimized website.
Our website overhaul will focus on optimizing the user experience and maximizing lead capture. By creating a user-friendly, visually appealing, and SEO-driven design, we aim to streamline navigation, enhance engagement, and turn visitors into valuable leads. Below is the working concept:
Objective: Rank in the top five positions for 1-2 keywords in Google search results.
Strategy: Use best practices for SEO, with a focus on user experience.
Setting clear expectations upfront will ensure a effective partnership.
We will manage and deliver the following services:
Overhaul the website
Host the website
Optimize the website for Google search results.*
Your help with the following will be essential:
Creative assets (all available photos/videos)
Current website hosting access
Current domain registrar access
*While we can’t guarantee results, we will strive to achieve the highest ranking possible.
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Let’s discuss the numbers.
Optional: Logo Redesign: $1,100
Optional but highly recommended.
Website Overhaul: $1,250
User-optimized for lead capture.
Optional: Search Engine Optimization: $250 / mo
Achieve and maintain the highest possible ranking for 1-2 keywords.
Website Hosting: $50 / mo
Required for the website overhaul.
*A Note on Pricing
These prices are discounted by approximately 50% as I aim to learn from this project and our collaboration, recognizing there may be opportunities for process improvement. I am open to discussing pricing further with this goal in mind.
